An emphasis on branding generally begins as firms use _____ advertising.
A) comparative
B) differentiational
C) pioneering
D) institutional
E) competitive

Question

Quizplus · Accepted Answer

The goal of competitive advertising is to influence demand for a specific brand of good or service.Such advertising is less informational and more emotional.The emphasis is on brand name,recall and favorable attitude toward the brand.

An Emphasis on Branding Generally Begins as Firms Use _____