What is the first step in segmenting a market?
A) Set the segmentation goals
B) Choose a basis or bases for segmenting the market
C) Select a market or product category for study
D) Profile and analyze segments
E) Select target markets

Question

Quizplus · Accepted Answer

The steps in segmenting a market are (1)select a market or product category for study, (2)choose a basis or bases for segmenting the market, (3)select segmentation descriptors, (4)profile and analyze segments, (5)select target markets,and (6)design,implement,and maintain appropriate marketing mixes.

What Is the First Step in Segmenting a Market