There is only one way to calculate customer life-time value regardless of company size and customers.

Question

Quizplus · Accepted Answer

While the core formula for calculating customer life-time value remains the same (average value of a transaction multiplied by the number of transactions per year multiplied by the average length of the customer relationship), certain factors such as customer acquisition costs, retention rates, and discount rates may vary based on the company size and type of customers.

There Is Only One Way to Calculate Customer Life-Time Value