The competition between Coke and Pepsi is an example of ________.
A) international competition
B) utility competition
C) brand competition
D) economic competition

Question

Quizplus · Accepted Answer

The rivalry between Coke and Pepsi is a prime example of brand competition, as both companies compete to establish and maintain consumer loyalty to their particular product. While there may be elements of economic and utility competition involved, brand competition is the most fitting description of the competition between these two soft drink giants. International competition is too broad of a term to specifically apply to Coke and Pepsi.

The Competition Between Coke and Pepsi Is an Example of ________