This variable is particularly important to marketers because they can be changed by marketing efforts.
A) demographics
B) geographics
C) psychographics
D) none of the above

Question

Quizplus · Accepted Answer

Psychographics refers to the study of personality, values, attitudes, interests, and lifestyles. This is a crucial variable for marketers because it provides insights into consumer behavior and preferences, which can be influenced by marketing efforts. By understanding psychographics, marketers can shape their messaging to resonate with their target audience and drive desired actions or outcomes. Demographics and geographics are also important variables, but they are less malleable and more difficult to change through marketing efforts.

This Variable Is Particularly Important to Marketers Because They Can