When a wholesaler develops a brand name and has the manufacturer place the name on the product,the resulting product name is a licensed brand.

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A licensed brand is when a brand owner allows another company to use its brand name for a fee. When a wholesaler develops a brand name and has a manufacturer place it on a product, it is typically a private label or store brand, not a licensed brand.

When a Wholesaler Develops a Brand Name and Has the Manufacturer