When each department targets a specific customer category,departmentalization occurs along ________.
A) functional lines
B) customer lines
C) product lines
D) process lines

Question

Quizplus · Accepted Answer

When each department targets a specific customer category, departmentalization occurs along customer lines. This means that each department focuses on a particular group of customers, such as children, adolescents, adults, or seniors, and creates products or services that cater to their needs and preferences. This approach allows the company to develop a deep understanding of its target audience and build strong relationships with them, which can lead to increased customer loyalty and revenue.

When Each Department Targets a Specific Customer Category,departmentalization Occurs Along