_____ are a strong predictor of whether consumers patronise fast-food restaurants.
A)Self-monitoring patterns
B)Subjective norms
C)Prevailing mores
D)Positive frames

Question

Quizplus · Accepted Answer

Subjective norms refer to the perceived social pressures to perform or not perform a behavior. In the context of fast-food restaurants, subjective norms might include beliefs about what one's peers or family members think about eating fast food. Research has shown that subjective norms are a strong predictor of fast-food patronage.

_____ Are a Strong Predictor of Whether Consumers Patronise Fast-Food