Match the term with its definition.
a.Attitude
b.Culture
c.Customer experience management
d.Customer lifetime value
e.Customer relationship management
f.Motivations
g.Needs
h.Opinion leader
i.Perception
j.Perceptual categorisation
k.Reference group
l.Social classes
-An enduring opinion based on a combination of knowledge, feeling and behavioural tendencies.
Correct Answer:
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Q61: Match the term with its definition.
a.Attitude
b.Culture
c.Customer experience
Q62: Mandy is shopping for a new car.She
Q65: Match the term with its definition.
a.Attitude
b.Culture
c.Customer experience
Q65: Greg is a retired NBA basketball player
Q67: Match the term with its definition.
a.Attitude
b.Culture
c.Customer experience
Q68: Match the term with its definition.
a.Attitude
b.Culture
c.Customer experience
Q68: Billy admires firemen.He wants to dress like
Q69: Match the term with its definition.
a.Attitude
b.Culture
c.Customer experience
Q72: Match the term with its definition.
-A group
Q79: In general, a person can be an
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