The goal of every channel member should be to "minimize the suboptimization" of the supply chain.

Question

Quizplus · Accepted Answer

Minimizing suboptimization means that each channel member should make decisions that benefit not only themselves but also the entire supply chain. This helps to improve overall efficiency, reduce costs, and improve customer satisfaction. Therefore, it is essential for every channel member to work towards this common goal.

The Goal of Every Channel Member Should Be to "Minimize