External forces affecting channels cannot be completely controlled by the retailer or any other institution in the supply chain,but they need to be taken into account when retailers make decisions.

Question

Quizplus · Accepted Answer

External forces such as economic conditions, competitors' actions, and changes in technology and consumer preferences are outside the control of the retailer or supply chain partners. However, retailers must consider these forces when making decisions about channel strategy, inventory management, and other areas of operations.

External Forces Affecting Channels Cannot Be Completely Controlled by the Retailer