Bricks-and-click strategies that integrate a single message and seamless operations will be more powerful than a pure e-tailing strategy.

Question

Quizplus · Accepted Answer

Bricks-and-clicks strategies that combine online and in-store experiences with a unified message and integrated operations provide a superior customer experience and create greater overall value for the business. Pure e-tailing strategies may be limited by factors such as high shipping costs, returns, and customer service issues.

Bricks-And-Click Strategies That Integrate a Single Message and Seamless Operations