When using business-level and corporate-level cooperative strategies, a firm primarily aims to develop alliances that:
A)enhance its reputation in the marketplace
B)are long term
C)will reduce its political risk
D)have a high probability of increasing its strategic competitiveness

Question

Quizplus · Accepted Answer

When using business-level and corporate-level cooperative strategies, a firm aims to develop alliances that have a high probability of increasing its strategic competitiveness. These strategies include forming joint ventures, collaborating with competitors, entering into franchising agreements, and establishing strategic alliances. The purpose of these alliances is to pool resources, share expertise, reduce costs, and gain access to new markets. The ultimate goal of these strategies is to enhance the firm's competitive advantage, increase its market share, and ultimately boost its profitability.

When Using Business-Level and Corporate-Level Cooperative Strategies, a Firm Primarily