Horizontal complementary alliances commonly focus on:
A)decreasing the purchasing power of consumers
B)the development of just-in-time inventory systems
C)long-term product and distribution opportunities
D)lobbying government to deregulate the industry

Question

Quizplus · Accepted Answer

Horizontal complementary alliances are partnerships between firms that offer complementary products or services. These partnerships are typically formed to create long-term product and distribution opportunities that benefit both parties. Therefore, choice C is the best answer as it directly relates to the main purpose of such alliances. The other choices do not align with the objectives of horizontal complementary alliances.

Horizontal Complementary Alliances Commonly Focus On