Chandler found that firms tended to grow in somewhat predictable patterns in the following order:
A)geography, volume, horizontal integration and vertical integration
B)focusing, product diversification, market diversification and international diversification
C)horizontal integration, vertical integration, product diversification and business diversification
D)volume, geography, integration and product/business diversification

Question

Quizplus · Accepted Answer

Chandler found that firms tend to grow in four stages: 1) increasing product and geographic scope (volume and geography); 2) vertical integration, or the acquisition of firms at different stages of the value chain; 3) horizontal integration, or the acquisition of firms in the same industry; and 4) diversification, which can be either related (product diversification) or unrelated (business diversification). Therefore, the correct order is volume, geography, integration (vertical and horizontal), and finally diversification.

Chandler Found That Firms Tended to Grow in Somewhat Predictable