A new product should be left in a test market long enough to
A) stimulate normal quarterly sales.
B) sell every prototype produced.
C) give buyers a chance to repurchase the product if they are so inclined.
D) establish brand loyalty.
E) reveal any major design "bugs."

Question

Quizplus · Accepted Answer

Leaving a product in a test market long enough allows consumers to repurchase it, providing insights into repeat purchase behavior and potential market acceptance.

A New Product Should Be Left in a Test Market