The balanced scorecard (Kaplan and Norton)is an approach that:
A) Focuses solely on financial objectives
B) Is associated with marketing
C) Seeks to integrate financial and strategic objectives
D) Examines non-critical activity

Question

Quizplus · Accepted Answer

The balanced scorecard seeks to integrate financial and strategic objectives, moving beyond the traditional focus on financial objectives alone. It looks at a range of different indicators, including customer satisfaction, business processes, and employee learning and growth, in order to provide a more complete and balanced picture of organizational performance.

The Balanced Scorecard (Kaplan and Norton)is an Approach That