A consumer product for which buyers will not accept a substitute, for which purchasers do not compare alternatives, and that is purchased infrequently and with extra effort on the buyer's part is a ____ product.
A) Luxury
B) business
C) specialty
D) shopping
E) convenience

Question

Quizplus · Accepted Answer

A specialty product is characterized by the fact that buyers are willing to make an extra effort to obtain it, and are not willing to accept substitutes or compare alternatives. These products are typically high-end, exclusive or unique, and often carry a prestige factor. Examples of specialty products include luxury cars, high-end jewelry, and designer clothing.

A Consumer Product for Which Buyers Will Not Accept a Substitute