Which is not a required step in product positioning?
A) Select key criteria that effectively differentiate products or services in the industry
B) Serve two segments with the same strategy
C) Plot major competitors' products or services in the resultant matrix
D) Identify areas in the positioning map where the company's products or services could be most competitive in the given target market
E) Develop a marketing plan to position the company's products and services appropriately

Question

Quizplus · Accepted Answer

Serving two segments with the same strategy can lead to ineffective and unclear product positioning. It is important to differentiate and tailor the positioning strategy for each segment. The other options listed are all necessary steps in product positioning.

Which Is Not a Required Step in Product Positioning