The next step after segmenting markets so a firm can target particular customer groups is to find out what customer groups want and expect.

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Once a firm has segmented the markets, it needs to identify the specific needs and wants of each customer group so that it can develop targeted marketing strategies to meet their expectations. This entails conducting market research, gathering data on customer behavior and preferences, and analyzing the results to gain insights into what drives customer satisfaction and loyalty. Ultimately, the goal is to offer products and services that address the unique needs of each customer segment and provide a superior customer experience that sets the firm apart from its competitors.

The Next Step After Segmenting Markets So a Firm Can