The Business Marketing Association has also developed a code of ethics that discourages bribery and other practices,such as disparaging a competitor's products unfairly and encourages treating one's suppliers equitably.

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Professional organizations like the Business Marketing Association often develop codes of ethics to guide behavior in their industry, which typically include discouraging unethical practices such as bribery and unfair disparagement of competitors, while promoting fair treatment of suppliers and other ethical business practices.

The Business Marketing Association Has Also Developed a Code of Ethics