Psychographic segmentation is commonly utilized because relevant data is available for free at the U.S.Census Bureau's Web site.

Name: Psychographic segmentation is commonly utilized because relevant data is available for free at the U.S.Census Bureau's Web site.
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Question

Quizplus · Accepted Answer

Psychographic segmentation involves understanding the consumer's lifestyle, interests, and opinions, which is not typically available from the U.S. Census Bureau. The Census primarily provides demographic and geographic data.

Psychographic Segmentation Is Commonly Utilized Because Relevant Data Is Available