Positive reinforcement is a more effective way to modify behavior than is punishment.

Question

Quizplus · Accepted Answer

Positive reinforcement strengthens a behavior by providing a consequence an individual finds rewarding, leading to an increase in that behavior. Research has shown that positive reinforcement is more effective for teaching new behaviors and maintaining ongoing behavior than punishment, which can suppress behavior temporarily but does not teach or encourage new, desired behaviors.

Positive Reinforcement Is a More Effective Way to Modify Behavior