An organisational behaviour modification strategy designed to strengthen or increase the frequency of a behaviour by making the avoidance of an unpleasant consequence contingent on the occurrence of the behaviour is called:
A) extinction.
B) punishment
C) negative reinforcement.
D) deficit conditioning.
E) punishment.

Question

Quizplus · Accepted Answer

Negative reinforcement increases the frequency of a behavior by removing or avoiding an unpleasant consequence when the behavior occurs, which is different from punishment that aims to decrease a behavior.

An Organisational Behaviour Modification Strategy Designed to Strengthen or Increase