When consumers see only what they want to see-don't see what they don't want to see it is called ________.
A) perceptual retention
B) perceptual contrast
C) perceptual defense
D) perceptual attention

Question

Quizplus · Accepted Answer

This phenomenon is known as perceptual defense, where individuals unconsciously ignore or avoid perceiving stimuli that are emotionally disturbing or threatening to them.

When Consumers See Only What They Want to See-Don't See