In its advertising, an automobile company emphasizes the fuel economy, safety rating, and resale value of its car. The company is trying to appeal to which of the following consumer needs?
A) sentiment needs
B) biogenic needs
C) hedonic needs
D) utilitarian needs

Question

Quizplus · Accepted Answer

The emphasis on fuel economy, safety rating, and resale value appeals to practical and functional aspects of the product, which are associated with utilitarian needs. These needs are focused on the practical benefits and usefulness of a product.

In Its Advertising, an Automobile Company Emphasizes the Fuel Economy