________ involves using communications that are unexpected and unconventional in ways that target consumers in unexpected places.
A) Sensory marketing
B) Stealth marketing
C) Guerilla marketing
D) Viral marketing

Question

Quizplus · Accepted Answer

Guerilla marketing is characterized by the use of unconventional and innovative strategies to engage consumers in unexpected places, often with a limited budget. It aims to create a memorable experience and generate buzz.

________ Involves Using Communications That Are Unexpected and Unconventional in Ways