When Greg thinks of soft drinks he immediately thinks of Coca-Cola. For Greg, Coca-Cola is a ________ brand.
A) spontaneous
B) state-dependent
C) triggered
D) salient

Question

Quizplus · Accepted Answer

Salient brands are those that stand out most prominently in a consumer's mind. Since Coca-Cola immediately comes to Greg's mind when he thinks of soft drinks, it is considered a salient brand for him.

When Greg Thinks of Soft Drinks He Immediately Thinks of Coca-Cola