A consumer selects a brand that performs best on the most important attribute for that product. This is the result of which decision rule?
A) lexicographic rule
B) elimination-by-aspects rule
C) conjunctive rule
D) attribute preference rule

Question

Quizplus · Accepted Answer

The lexicographic rule is a decision-making process where the consumer selects the brand that is the best on the most important attribute.

A Consumer Selects a Brand That Performs Best on the Most