Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment. These two dimensions are best described as being:
A) pleasure and pain.
B) avoidance and satisfaction.
C) deal making and arousal.
D) pleasure and arousal.

Question

Quizplus · Accepted Answer

The two dimensions of emotional states that determine if a shopper will react positively or negatively to a consumption environment are pleasure and arousal. Pleasure refers to the degree of happiness or satisfaction experienced, while arousal pertains to the level of excitement or stimulation. These dimensions are fundamental in environmental psychology, particularly in understanding consumer behavior in retail settings.

Two Dimensions of Emotional States Determine If a Shopper Will