Regarding the impact of subliminal messages on attitudes and behaviour, research has found that subliminal messages have
A)no impact on attitudes and behaviours
B)an equal impact on attitudes and behaviours
C)a stronger impact on behaviours than on attitudes
D)a stronger impact on attitudes than on behaviours

Question

Quizplus · Accepted Answer

Subliminal messages have been found to have a stronger impact on attitudes than on behaviors. This is because while subliminal cues can influence unconscious attitudes or preferences, changing actual behavior often requires more direct, conscious intervention.

Regarding the Impact of Subliminal Messages on Attitudes and Behaviour