In 1965, Fred Smith wrote a management class paper proposing reliable overnight delivery service. His professor gave him a C, because "the concept is interesting and well-formed, but in order to earn better than a C, [it] must be feasible." Smith ignored his professor's statement and founded Federal Express (FedEx), a company that is now worth more than $3 billion. Smith's professor wanted him to stick to business solutions that were proven, not come up with something "outside the box." In other words, Smith's professor was relying on a/an
A)mental set.
B)deductive approach.
C)inductive approach.
D)litmus test.
E)inductive approach

Question

Quizplus · Accepted Answer

Smith's professor was relying on a mental set, which is a framework for thinking about a problem based on prior experience and knowledge. The professor couldn't see beyond the established norms of the business world, thus limiting his ability to appreciate innovative solutions like Smith's proposal for FedEx.

In 1965, Fred Smith Wrote a Management Class Paper Proposing