According to research discussed in your textbook (Schul et al., 2004; Tobin & Raymundo, 2009), what are the major components of (communicator) credibility?
A)trustworthiness, insight
B)passion, insight
C)trustworthiness, expertise
D)passion, expertise
E)insight, expertise

Question

Quizplus · Accepted Answer

The major components of communicator credibility, as discussed in the research by Schul et al. (2004) and Tobin & Raymundo (2009), are trustworthiness and expertise. These elements are crucial in determining how credible a communicator is perceived to be.

According to Research Discussed in Your Textbook (Schul Et Al