Research on subliminal processes, such as department store broadcasts of "If you steal, you will get caught," shows that such subliminal marketing messages routinely:
A)fail to influence people's behavior.
B)fail when presented visually but succeed when presented auditorally.
C)succeed in influencing people's behavior.
D)succeed in influencing people's behavior when they are fatigued but not when they are alert.

Question

Quizplus · Accepted Answer

Research on subliminal messages, including those related to theft prevention in stores, has generally shown that these messages have little to no effect on influencing people's behavior. The effectiveness of subliminal messaging in altering behavior, especially in complex behaviors like stealing, is largely debunked or considered minimal at best.

Research on Subliminal Processes, Such as Department Store Broadcasts of "If