A sophisticated method (sometimes called trade-off analysis) for measuring consumer preferences for product concepts is called:
A)chi-square.
B)correlation analysis.
C)focus groups.
D)regression analysis.
E)conjoint analysis.

Question

Quizplus · Accepted Answer

Conjoint analysis is a statistical technique used in market research to determine how people value different features that make up an individual product or service. It is often used to measure consumer preferences for product concepts, making it the correct choice.

A Sophisticated Method (Sometimes Called Trade-Off Analysis) for Measuring Consumer