In the _____ approach, every country subsidiary follows its own course developing its own ads based on what it thinks works best in its market.
A) host country
B) home country
C) foreign
D) complete localization
E) polycentric
Correct Answer:
Verified
Q20: All of the following are language barriers
Q21: With prototype standardization, _ spell out guidelines
Q22: If an advertiser spells out the goals
Q23: A good case can be made for
Q24: In the domain of advertising, _ means
Q26: There are a variety of formats for
Q27: Nestle used an ad for Taster's Choice
Q28: With _ advertising, guidelines are given to
Q29: All of the following are barriers to
Q30: There are a variety of formats for
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