In the area of "Not-Invented-Here" (NIH) syndrome, stonewalling attempts at standardization may come from _____ subsidiaries/advertising agencies.
A)local
B)regional
C)global
D)transnational
E)multinational

Question

Quizplus · Accepted Answer

Local subsidiaries or agencies often resist standardization due to a preference for locally developed solutions, which is a characteristic of the "Not-Invented-Here" syndrome.

In the Area of "Not-Invented-Here" (NIH) Syndrome, Stonewalling Attempts at Standardization