Which of the following pricing objectives sets prices to recover cash as quickly as possible?
A) Market share
B) Profit
C) Cash flow
D) Return on investment
E) Product quality

Question

Quizplus · Accepted Answer

The pricing objective that sets prices to recover cash as quickly as possible is cash flow. This objective is focused on generating cash in the short-term to cover operational expenses and investments. Market share, profit, return on investment, and product quality are other pricing objectives that may be prioritized over cash flow in certain situations.

Which of the Following Pricing Objectives Sets Prices to Recover