Distribution channels that use intermediaries, agents, or merchants positioned between the manufacturer and customers in a distribution channel, can often have several levels and employ several intermediaries, each with its own specific purpose within the distribution channel.

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Distribution channels can indeed have multiple levels and involve various intermediaries such as agents, wholesalers, and retailers, each serving a specific role in moving the product from the manufacturer to the consumer. These intermediaries facilitate the distribution process by providing expertise, reducing transaction costs, and making the goods more accessible to a wider audience.

Distribution Channels That Use Intermediaries, Agents, or Merchants Positioned Between