Which of the following is the best example of a well-stated sales objective?
A) Companywide sales should increase by 25%.
B) Each salesperson should increase his or her client group by 10%.
C) Each salesperson should bring in $25,000 in new sales by November 15.
D) The sales force should increase the market share in all markets by December 1.
E) Each salesperson should increase the number of calls they make by 20%.

Question

Quizplus · Accepted Answer

A well-stated sales objective should be specific, measurable, achievable, relevant, and time-bound (SMART). Option C fits all these criteria as it specifies a specific target ($25,000), is measurable, achievable, relevant, and has a set deadline (November 15). Options A, D, and E are not specific enough and lack a clear deadline, while option B does not have a measurable target.

Which of the Following Is the Best Example of a Well-Stated