If a firm fails to address the media and the public during a major public relations crisis, it is likely rumors and misinformation will develop that could worsen the situation.

Question

Quizplus · Accepted Answer

If a firm fails to communicate with the media and public during a crisis, rumors and misinformation can spread rapidly, which can make the situation worse. It is important for companies to proactively address the situation and provide accurate information to mitigate the potential damage.

If a Firm Fails to Address the Media and the Public