The arbitrary approach to setting an advertising budget often results in inappropriate spending of the firm's resources.

Question

Quizplus · Accepted Answer

The arbitrary approach to setting an advertising budget does not take into account the specific needs and goals of the firm, which can result in inefficient and ineffective use of resources. A more strategic approach, based on analysis and planning, is recommended for optimal allocation of advertising funds.

The Arbitrary Approach to Setting an Advertising Budget Often Results