In many instances the most appropriate way for a firm to cope with an event that leads to negative public relations is to
A) discourage news coverage of the event.
B) deny that the event occurred.
C) facilitate news coverage of the event.
D) hire a public relations firm.
E) refrain from publicity that reports the event.

Question

Quizplus · Accepted Answer

Facilitating news coverage of the event allows the firm to manage the narrative, demonstrate transparency, and show accountability, which can help mitigate negative public relations.

In Many Instances the Most Appropriate Way for a Firm