Which of the following is not an advantage of using publicity-based public relations tools?
A) Control by media personnel of the content and timing of messages
B) Credibility
C) Strong news value
D) Follow-up word-of-mouth communications
E) A favorable perception of being endorsed by the media

Question

Quizplus · Accepted Answer

Control by media personnel of the content and timing of messages is not an advantage of using publicity-based public relations tools. This means that the organization does not have full control over the messaging and when it will be released to the public.

Which of the Following Is Not an Advantage of Using