When a push policy is used in promotion of a particular product, the producer promotes the product only to the next channel member.
Correct Answer:
Verified
Q156: Selective demand is demand for a certain
Q157: Advertising is a paid form of nonpersonal
Q158: The phrase, purchase products, includes the acceptance
Q159: Pioneer promotion neither emphasizes brand names nor
Q160: Personal selling makes possible immediate feedback from
Q162: Word-of-mouth communication is not especially important when
Q163: The geographic distribution of a firm's customers
Q164: Coupons are a form of sales promotion.
Q165: Advertising is one element of the promotion
Q166: If a company has very limited promotional
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents