Drawing together the processes and functions of two or more stages of the channel under one management is horizontal integration.
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Q198: Intensive distribution is appropriate for shopping products.
Q199: Some marketing channels are organized and controlled
Q200: Only producers can be channel captains.
Q201: Safety stock helps protect an organization against
Q202: Materials handling is important in efficient warehouse
Q204: In vertical integration, control is expanded to
Q205: During order entry, a customer's credit rating
Q206: The overall safety stock, or inventory needed
Q207: It is rare for a channel member
Q208: Inventory management involves developing and maintaining adequate
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