
Marketers of complex and expensive products such as automobiles will likely employ long channels with many knowledgeable intermediaries.
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Q183: Agents are used in business channels for
Q184: The success or failure of a competitor's
Q185: Channel conflict is necessary to facilitate efficient
Q186: Specialty products that require service information and
Q187: Like manufacturers' agents, industrial distributors do not
Q189: Convenience products usually are distributed intensively because
Q190: The cost of a business product may
Q191: Small firms are more likely to be
Q192: Industrial distributors and their agents are typical
Q193: When higher-priced or technically complex business products
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