In an administered vertical marketing system (VMS), inter-organizational relationships are
A) achieved by informal coordination.
B) formalized through contracts.
C) combined under the ownership of a single organization.
D) guided by legal agreements.
E) achieved by clearly defining the obligations and rights of all channel members.

Question

Quizplus · Accepted Answer

In an administered VMS, coordination is achieved through the informal influence and leadership of one dominant channel member, rather than through contracts or ownership.

In an Administered Vertical Marketing System (VMS), Inter-Organizational Relationships Are