Using only some of the available outlets to distribute a product is called
A) selective distribution.
B) intensive distribution.
C) channel conflict.
D) vertical channel integration.
E) exclusive distribution.

Question

Quizplus · Accepted Answer

Selective distribution involves intentionally choosing to limit the number of distribution channels used to reach a particular market segment. This approach allows for better control over product placement and a more targeted approach to reaching specific customers. It is often used for higher-end products or those with a more specialized customer base.

Using Only Some of the Available Outlets to Distribute a Product