Apple makes its computers available through its own stores, its website, and some major retailers. This is an example of
A) multichannel distribution.
B) vertical integration.
C) horizontal integration.
D) tying agreements.
E) exclusive dealing.

Question

Quizplus · Accepted Answer

The distribution strategy described involves using multiple channels (Apple stores, website, and retailers), which is known as multichannel distribution.

Apple Makes Its Computers Available Through Its Own Stores, Its